Art Director: Crystal Imah
Copywriter: Andrew Barnes
2023 One Show Denver Student Category: GOLD
Oura Ring
Align Your Wellness
When we let our health get away from us, we sever the connection with our bodies. Oura Ring knows you can only be whole when you and your body work together, which is why with their health-centric smart ring, you can align your wellness to your needs and become one with yourself again.
Self Reflection OOH
To kick off the campaign, Oura Ring will place digital billboards in busy city environments like subway stations and bus stops. These ads will transform passersby’s reflections into personal Oura Ring “auras” and bring them and their personal wellness into Oura Ring’s world.
Oura Pods
Oura Ring will also erect Oura Pods across the world to provide people a reprieve from their everyday lives. Making their debut at Coachella (upper-middle class’s Lord of the Flies), these Pods will feature the sensor technology found in the Oura Ring to read people’s internal signals, and play a unique, calming, guided meditation from Oura Ring’s preexisting library.
Live Ready Kit
As a brand all about wearable tech, Oura Ring will release a line of merch that reacts to your body’s needs.
Recalibration Retreat
Sometimes you just need a full factory reset. So, Oura Ring will launch a week-long Recalibration Retreat filled with day spas, rock climbing, and countless other activities to see how you, your body, and your Readiness Score react.
Wearers with the lowest yearly average Readiness Score get free admission because clearly they need it.
Soft Wellness Tips
Oura Ring knows that some wellness isn’t about numbers and figures, but it’s still just as important. That’s why Oura Ring will share “soft” wellness tips on Instagram to remind people of all the other ways they can improve their wellness.
Stop The Scroll
When we feel disconnected from ourselves, it’s easy to just doom scroll to distract us from our wellness. That being the case, Oura Ring will use TikTok’s own tracking of screen time to break up users’ feeds with places to check-in with themselves.